Even Better than the Real Thing
November 25, 2010
In an example of how technology can enhance the enjoyment of traditional entertainment, we created the ultimate NASCAR fan’s companion to TV racing broadcasts, RaceView. It’s an online application featuring a live, 3D-rendered view of the race with a dashboard of customizable widgets that users can set to get a wealth of information beyond what they see on television.
Our friends at Sportvision have implanted every NASCAR vehicle with a black box including a military-grade GPS that tracks exact car positions within 4cm, and collects tons of other data such as speed, acceleration, deceleration, RPM, throttle percentage, and brakes. They turned to us to breathe life into those numbers, and the result is RaceView. Fans can choose to follow their favorite drivers, view races from multiple angles, and listen to live driver and team audio as well as the broadcast commentary. At a glance, you can see track position, get head-to-head comparisons of any two drivers’ current telemetry data, and track emerging position battles within the race. If you miss a race or want to revisit a special victory, the app features on-demand functionality to access the full, interactive RaceView experience, after the race is complete.