Wells Fargo

Personal Banking

Banking has always been a relationship business. However with the rising popularity of online banking, many financial services companies realize that they are slowly losing touch with their customers. Wells Fargo realizes this, which is why they came to Tractor for help building a new application to both reconnect with their customers, and put a human face to a banking category that produces more anxiety than most: retirement.

The Wells Fargo Retire Secure index (RSI) tool uses a set of video presentations to help walk consumers through the process of planning for their retirement. The application employs an innovative combination of Flash video clips and form fields to provide video feedback to user submissions. Not everyone can make it into a banking branch, so Wells Fargo and Tractor are providing the next best thing.

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